makeup style is all about creativity, self-expression, and breaking beauty norms. Instead of heavy glam, Gen Z often goes for bold eyeliner, graphic eyeshadow, faux freckles, glossy lips, and dewy skin. There’s a love for colorful, experimental looks—like mismatched eyeshadow or blush across the nose for that “sunburnt” vibe. TikTok trends like “clean girl makeup,” “e-girl eyeliner,” and “cold girl blush” are major influences. Plus, Gen Z values skincare just as much as makeup, often choosing lightweight products and embracing natural beauty. It’s not about perfection—it’s about playing with looks and owning your uniqueness.